James grew up on a family farm in Cornwall and studied at Harper Adams University. He was introduced to managed grazing systems in New Zealand in 2015 and on his return set-up a farm consultancy business; Precision Grazing which aims to enable and empower farmers to adopt regenerative methods of livestock management.
The business employs two consultants, a key service is their discussion group facilitation, working directly with over 250 farmers across England and Wales. James is also advisor to a number of research projects focusing on quantifying the environmental, social and economic advantages of managed grazing systems.
James farms in a family Partnership in South west Shropshire managing 2700 acres, growing a variety of crops, beef, lamb and poultry.
In 2012 he won Farmers Weekly’s Beef farmer of the year award which lead onto representing the industry on various boards including the AHDB Livestock Board. The highlight was addressing the European Parliament in Brussels.
His passion and drive for the industry is to create a system that provides nutrient dense food whilst enhancing the environment we live in using regenerative farming practices.
Alastair helps run a 1,100 acre family sheep and arable farm in Yorkshire with his father, which he returned to after a number of years in London and Cambridge working in the corporate food industry.
He also manages Carlton Towers Estate for the Duke of Norfolk's family south of York which has a mix of farming, property and hospitality.
He is Chairman of Future Farmers of Yorkshire which has over 1,000 members and is a 2020 Nuffield Scholar sponsored by the National Trust and YAS to conduct global research into how brands and supply chains can help scale up regenerative farming.