INVESTING IN CHANGE.
GrassRoots was founded by three farmers so we know that farms have long business cycles. It takes three years from a cow becoming pregnant to having beef on the table. For this reason change is expensive and also risky. Investment often doesn't pay off for years.
That's why we work with farmers on back to back contracts with customers. In other words we agree terms with customers which we are then able to mirror with farmers. This enables meaningful investment to be made by farmers over a realistic period of time.