We're proud to see our friends over at Honest Burgers launching their new fundraising campaign.
This is driven by a desire to expand the smash patty concept into new premises and take on the big burger guys. The Smash Burger is essentially a super-tasty, quick cooking fast food burger at a lower price point.
And it's brilliant to see Honest Farming take front and centre. Honest Farming is the name created to communicate the regenerative beef supply chain pioneered with Grassroots back in 2020.
Back then we spent months trailing and tasting new burger mixes, different cattle, and different methods to get it just right.
And we're still excited to see beef from Grassrsoots farms continue to be served in more Honest restaurants, and to drive this positive impact fearlessly back to our farmers' doors.
Fairer pricing, improved terms, and being part of a community striving for better outcomes. With cows right at the heart.