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Healing the planet. Welcome to the future of farming.

Mob-grazing on a GrassRoots farm near Reading.


Red Meat. The Hot Topic.

All restaurants and butchers worth their salt understand the scrutiny facing red meat on their menus. A scrutiny they know is only going to increase.


Instead of doing nothing, the best are turning this to their competitive advantage.  And that's when they come to us.

How We Help.

We work with restaurants and butchers to change how they source their red-meat.


We give them access to our network of low carbon, certified regenerative GrassRoots farms with full field-to-fork traceability.

Our customers range in size from using 600kg to 14,000kg a week.


We believe that, done right, farming can create thriving landscapes and provide solutions to some of the biggest challenges facing our generation. 

Read our Frequently Asked Questions for a load more detail. 

James Evans. Founder &

GrassRoots farmer.

GrassRoots farmer Ed Walters moving cattle on farm near Reading.


GrassRoots Farmer Ed Walters moving cattle.

What makes GrassRoots farms different.

Unlike many, our farmers don't just talk the talk. They're not jumping on a bandwagon. And they're not into the box-ticking, hoop-jumping culture. 

What makes a farm environmentally sustainable, and the food it produces good for the planet, is incredibly bespoke to each farm. That's why each of our farmers has a bespoke plan detailing how to improve across our six key baselines. Progress is then monitored by independent auditors.

Nature is complex. Farming is complex. But that's no reason to cut corners. 

Each certified GrassRoots farm sets targets to improve across six baselines.


Healthy Soils

Rebuilding resilient soils that can withstand climatic shocks and sustainably grow healthy natural food.


Thriving Streams & Rivers

Increasing the water-storing ability of soils to reduce leaching into rivers and flooding downstream settlements. 


Biodiversity Rebound

Increasing diversity of pollen and nectar sources for insects, reducing sprays and leaving wild spaces for nature. 


Animal Welfare

Setting and achieving incredibly high standards of animal welfare across the board.


Air Quality

Monitoring and reducing emission of harmful particulates that reduce air-quality for workers and nearby populations. 


Community Wellbeing


Farming communities and businesses are the bedrock of rural communities but are often left behind and forgotten. Our farmers put plans in place to invest in people. 

Alastair Trickett[1]_edited_edited_edited.png

Alastair Trickett. 

Nuffield Scholar & Mixed Farmer.

The founder of a national burger chain came to us with a problem. They couldn't talk about any part of their environmental agenda without addressing the beef used in their 40+ outlets. 

By using GrassRoots beef they're tackling it head on. They can talk about sourcing with total traceability back to named certified farms. They can point to the good their beef is doing in regenerating natural landscapes and thriving ecosystems. Sustainability is back on the menu.

Chef's hearing about grazed clover fields building soil fertility

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